Creating a playful cultural fusion between India and Japan for InMobi Advertising × Glance.
For the Tokyo Gas Show after-party, I developed the creative concept and visual direction around an “India meets Japan”theme—bringing Indian visual cues into a Japanese festival-inspired world.
Physical Experiences
The concept extended beyond a single event asset. I designed the visual language for the custom Indian-inspired cart, lanterns, postcards, coasters, signage and experiential touchpoints, creating a cohesive branded environment that felt immersive and culturally relevant.
60 Second Video Story board
For the event's 1-minute video slot, I developed a game-inspired narrative, drawing from the energy and progression of classic platform games. An Indian character moves through four levels—Reach, Engage, Discover and Grow—turning InMobi Advertising's value proposition into a playful visual story.
From physical experience to motion, the project brought one creative idea to life across multiple touchpoints.
